THE STORY OF TWO BROTHERS
...and the birth of the first High Performance Hydration Running Band.
We are obsessed with solving the gnarliest design problems that no one else ever has, by mashing up deep real-world insights with the spark of innovation. And we won't stop until every customer, everywhere and every day says: "Thanks for helping me achieve my goals."
We are driven by the notion of “simplexity,” the process by which nature strives toward simple and elegant ends by complex—and even invisible—means. From our running hydration belt to our pocket sports bra to our next big idea, every design and production decision we make is measured against this lofty goal.
We are two brothers, one a mountain runner / industrial designer, the other a triathlete and social entrepreneur - who searched without success for a product that had the capacity, flexibility, comfort and performance we needed.
We are committed to family; to respect for employees' safety, health and human rights; and to environmental stewardship. Knowing how difficult all of this is to reconcile, we are equipped with robust internal systems and evaluated against international certification standards.