THE STORY OF TWO BROTHERS AND THE BIRTH
OF THE FIRST HYDRATION RUNNING BELT
We are obsessed with solving the gnarliest design problems that no one else ever has, by mashing up deep real-world insights with the spark of innovation. And we won't stop until every customer, everywhere and every day says: "Thanks for helping me achieve my goals."
We are driven by the notion of “simplexity,” the process by which nature strives toward simple and elegant ends by complex—and even invisible—means. From our running hydration belt to our pocket sports bra to our next big idea, every design and production decision we make is measured against this lofty goal.
We are two brothers—one a mountain runner, the other a triathlete—who searched without success for a product or running band that had the capacity, flexibility, comfort and performance we needed. When nothing out there fit the bill, we realized we had to do it ourselves. And we did—creating the best hydration pack for running.
We are committed to family; to respect for employees' safety, health and human rights; and to environmental stewardship. Knowing how difficult all of this is to reconcile, we are equipped with robust internal systems and evaluated against international certification standards.